Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

    • GetSiteControl contact form

      Personal Data: email address; Trackers; Usage Data

    • Mailing list or newsletter

      Personal Data: country; email address; first name; gender; last name; physical address; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Google Programmable Search Engine

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; email address; first name; last name; payment info; phone number; username

    • Google Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget and GetSiteControl Subscribe widget

      Personal Data: email address; Trackers; Usage Data

  • Location-based interactions

    • Non-continuous geolocation

      Personal Data: geographic position

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication provided directly by shop.mentalathletic.com

    • Direct registration

      Personal Data: email address

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Push notifications for direct marketing

    Shop.mentalathletic.com may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by shop.mentalathletic.com).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for shop.mentalathletic.com or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of shop.mentalathletic.com.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by shop.mentalathletic.com depends on the payment system used.

Contact information

• • Owner and Data Controller

    Slam Jam S.r.l - Via F.L Ferrari 37/a Ferrara 44122 - ITALY

    Owner contact email: shop@mentalathletic.com