Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Hotjar Form Analysis & Conversion Funnels and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • HubSpot Analytics and Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; company name; email address; first name; last name; number of employees; phone number

    • Mailing list or newsletter

      Personal Data: email address

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, X Post button and social widgets, LinkedIn button and social widgets and Google+ +1 button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • ZoomInfo

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    backstitch Inc.
    1627 Main St. #1200
    Kansas City, MO 64108

    Owner contact email: team@backstitch.io