Latest articles
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6–9 minutes
Client-side vs server-side tracking: what’s the difference?
See how client-side and server-side tracking differ, why browser tracking loses data, and how to choose the right setup for your campaigns.
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8–13 minutes
Meta Conversions API (CAPI): what it is and how to set it up
If you run Meta ads, you’ve probably heard it’s a good thing to add the Conversions API to your Pixel setup. The reason is signal…
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7–11 minutes
10 essential tools for first-time founders
Ten tools worth knowing in your first year as a founder, from privacy and consent to invoicing, support and customer management.
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10–15 minutes
Google Tag Manager server-side tracking (sGTM): how it works and how to set it up
See how Google Tag Manager server-side tracking (sGTM) works, what it costs, and how to set it up with consent built in from the start.
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4–7 minutes
Transitioning to IAB’s TCF 2.4: what you need to know
In short The IAB Europe Transparency and Consent Framework (TCF) has a new version. TCF 2.4 and the TCF Policies v5.0.b focus mainly on helping…
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9–14 minutes
GDPR compliance guide: key requirements for businesses
GDPR compliance means more than adding a cookie banner or publishing a privacy policy. It’s about understanding what personal data your organization processes, having a…
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Popular articles
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11–17 minutes
The 5 best alternatives to Usercentrics in 2026: Pros, cons, pricing, and comparison
Looking for the best alternative to Usercentrics? Compare five leading platforms on usability, reliability, support, and pricing to find your best fit.
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9–14 minutes
AI agents are shopping on your behalf. No one knows the rules yet
Regulators in the UK, Spain, and the EU have started setting expectations for agentic AI. Here’s what their early positions signal for consent, marketing data,…
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5–7 minutes
Fair Use Disclaimer: What It Is and How To Write It
Under US Copyright Law, copyright protection automatically applies to original works of authorship fixed in a tangible medium of expression. However, Section 107 of the…
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6–8 minutes
What are the Different Types of Internet Cookies?
Browsing online, you see cookie banners everywhere. It’s the pop-up that asks you for cookie consent. But did you know that there are different types…
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