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Microsoft: Privacy-Focused Digital Advertising


The reliance on third-party cookies and similar cross-site tracking technologies is on the wane, prompting advertisers and publishers alike to rethink how they engage with audiences online. Microsoft advertising is at the forefront of this shift, championing privacy-preserving solutions that don’t compromise on the effectiveness of digital campaigns. Embracing Change with Microsoft Advertising As the […]

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The European Data Protection Board’s 2024 Initiative


The European Data Protection Board (EDPB) has embarked on a significant initiative aimed at reinforcing the right of access, a fundamental aspect of data protection. Launched on February 28, 2024, this initiative involves 31 Data Protection Authorities (DPAs) across the European Economic Area (EEA), including 7 German State-level DPAs, focusing on how organizations implement individuals’ […]

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The EU’s New Inquiry into TikTok: Child Safety, Privacy, and Advertising Under Scrutiny


The European Union has initiated a comprehensive investigation into TikTok, the popular social media platform, due to growing concerns over child safety, its advertising practices, and privacy protocols. This probe, announced by the European Commission on February 19, 2024, seeks to determine if TikTok has violated the EU’s stringent Digital Services Act (DSA). Key Focus […]

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The European AI Office: Leading the Way in Trustworthy AI Development


In an era where artificial intelligence (AI) is rapidly transforming every aspect of our lives, the European Union is stepping up to ensure that this powerful technology is harnessed safely and responsibly. The establishment of the European AI Office marks a significant milestone in the EU’s commitment to becoming a global leader in the development […]

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Avast’s $16.5 Million Settlement: A Lesson in Privacy Protection


In the decision that might change the internet privacy standards in the future, the Federal Trade Commission (FTC) ruled the leader in software, Avast, the $16.5 million sum to pay. The privacy watchdog fines Avast as an additional penalty to the two charges that allegedly involved the sale of web users’ information to third parties […]

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EU Launches Investigation into TikTok for Digital Services Act Compliance: Focus on Youth Safety and Transparency


The European Union started a formal probe into whether TikTok complies with the Digital Services Act (DSA) and if it is effective at safeguarding children, being transparent in advertising, making relevant data accessible for research and the management of content that is addictive and potentially harmful. This examination, however, is part of the EU’s grand […]

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