iubenda joins Google in CMP Partner Program

We are happy to announce iubenda is officially one of Google’s CMP Partners! 🎉

For you, this means that using iubenda’s Consent Management Platform (CMP) with Google Consent Mode for ads, analytics and privacy management is easier than ever.

Google officially kicked off their new CMP Partner program in a blog post on Tuesday, September 20th. You can read the blog post here.

This program lists supported CMPs that advertisers can use to activate Google Consent Mode.

📌 More about the partnership

Google has selected a list of Consent Management Platforms which seamlessly integrate with Google Consent Mode and Google Tag Manager. iubenda has been selected to be a part of the program.

Google developed Consent Mode to help advertisers manage cookies for advertising and analytics purposes. Consent Mode helps to determine whether or not the scripts used on your website (e.g. Google services such as Google Ads) can run, depending on users’ consent preferences.

That’s where Consent Management Platforms come in. They help collect users’ consent choices via a cookie banner and communicate it to the Google tags through Consent Mode.

The Google tags then communicate whether permission has been collected for the use of cookies for advertising purposes.

• If a user consents, conversion measurement reporting continues normally;
• If a user does not consent, the relevant Google tags are automatically adjusted and do not use ad cookies.

💡 In short, the new partnerships greatly simplify the use of Consent Mode, removing technical barriers and protecting user privacy!

🚀 Easily implement Google Consent Mode with iubenda

If you are using Google ads or analytics, you need to make sure you are collecting consent in a compliant way.

As a Google CMP Partner, iubenda can support advertisers with Consent Mode set-up.

💡 Using our Google Tag Manager template is a recommended option to implement iubenda and support Google Consent Mode in a codeless way, saving significant time and effort.

A CMP is essential for advertisers to set up Google Consent Mode. It allows you to both:

1. respect user privacy; and
2. still capture critical campaign insights!