IAB Europe, a key player in digital marketing, advertising, and media, has recently voiced significant concerns about the European Parliament’s draft report on the GDPR procedural regulation. This concern was directed towards the Members of the European Parliament (MEPs) and came from the LIBE Committee’s draft.
The Core of the Concern
IAB Europe believes the current draft report might not live up to the original goal of harmonizing procedural rules for GDPR. This could lead to an inconsistent and unfair process for handling GDPR cross-border complaints across different organizations. In a detailed letter, IAB Europe outlined six major recommendations to address these concerns.
Their focus?
To maintain the administrative nature of cross-border complaints, respect the GDPR governance model, encourage early resolution, ensure confidentiality of business information, harmonize the defendant’s right to be heard, and establish flexible time limits for the defendant’s views.
Key Recommendations for MEPs
- Administrative Nature of Complaints: IAB Europe stresses the need to keep cross-border complaints administrative, avoiding a shift towards an adversarial process.
- GDPR Governance Model Respect: The draft report gives new powers to the EDPB (European Data Protection Board), conflicting with the GDPR’s original framework. IAB Europe urges this to be reconsidered.
- Harmonizing Defendant Rights: There’s ambiguity in how defendants’ rights are addressed in the draft. IAB Europe calls for clarity and uniformity across Europe.
- Effective Exercise of Defendant Rights: The group advises against strict deadlines for defendants to express their views, especially in complex cases.
- Confidentiality of Business Information: IAB Europe is concerned about the deletion of measures to protect confidential information, highlighting the risk of media leaks and their impact on the integrity of the procedure.
- Enabling Early Resolution: The draft report, according to IAB Europe, introduces barriers to amicable settlements in non-contentious cases, which could strain resources on less urgent matters.
The Way Forward
IAB Europe’s call to action is clear: MEPs should take these arguments into account for a harmonized, fair, and efficient GDPR procedural rule framework in cross-border cases. This is not just about maintaining the balance in the digital landscape, but also about ensuring a predictable and just resolution process for both organizations and consumers.
In conclusion, while welcoming the transparency and opportunities for early resolution of complaints, IAB Europe’s concerns highlight the need for a careful balancing act in the GDPR procedural regulation. The goal? To maintain an efficient, fair, and harmonious GDPR process across Europe.
