Do you believe that finding the perfect WordPress theme for your business requires special skills? Surprisingly, it’s relatively simple and doesn’t require high expertise, but it takes a lot of time to make the proper decision. It’s crucial to know that the theme of your website has a substantial impact on the first impression of the customers.
The following guide helps you save precious time when selecting a WordPress theme for your business. It’s a bulleted list with clear and concise explanations, making it useful for any type of online entrepreneur.
Useful Tips for Theme Searchers
Developers have created so many top-class WordPress themes that it is impossible not to find the right one for your business. If you have ever thought that there is no theme for your unique project, you are mistaken; you just haven’t searched enough! That’s a general and universally valid rule. There are a few other crucial tips to keep in mind when searching for a WordPress theme.
Allocate Enough Time
Start your work by accepting that it might take a few days to find the perfect WordPress theme for your business. There are several WordPress theme marketplaces, each offering hundreds or even thousands of themes. Sorting through them is simple and intuitive, but it takes time to check the demos, read the descriptions, and scan the users’ reviews.
Bear in mind that your attention span is limited, and your effectiveness may decrease after checking dozens of themes. It’s better to take a break or switch to another task instead of purchasing a theme when you are in a bad mood or fatigued. That’s why I strongly believe you shouldn’t rush when choosing a theme.
Buy It for Customers, not for You
Your personal preferences shouldn’t influence your purchasing decision because the theme of your business is for your customers, not for you. Put yourself in the shoes of your customers and select the WordPress theme that offers the best user experience for them. Don’t evaluate a WordPress theme from your perspective, such as “I like the font pairing” or “I like the header.” Instead, try to figure out how a customer will appreciate the site design, such as “Customers will likely appreciate this readable and contrasting font pairing” or “They will like the intuitive navigational menu.” It’s a subtle shift, but it has a tremendous impact.
How to Find the Perfect WordPress Theme
You’ve rolled up your sleeves, and your focus is 100% on finding the perfect WordPress theme for your business. Weigh the following factors when evaluating a theme, as they are crucial for a functional and good-looking website.
Customization Options
Don’t view your website as a static entity that remains unchanged for years. Customer needs are constantly evolving, and you must adapt accordingly. This means your WordPress theme should offer extensive customization options and security. Ensure the selected theme provides numerous ways to change fonts, colors, headers, footers, and sidebars.
Some marketplaces and theme sellers offer demos to showcase the versatility of their products. Take the time to explore all available demos to form your own opinion about the potential of the selected theme. While it may be time-consuming to open and evaluate 10-15 demos, it’s a reliable way to see the theme in action.
Keep in mind that a feature-rich theme doesn’t automatically mean it’s multipurpose. Even niche themes can include a wealth of useful customization options.
Good Reviews and Rating
Theme marketplaces and many sellers prominently display user reviews and ratings for the themes they offer. While the experience of a few buyers may not be very relevant, reviews and ratings from tens of users or more provide valuable insights into the theme’s performance and the support provided by its developers. The more reviews you read, the better chances you have of discovering both the strengths and weaknesses of the theme you intend to purchase.
Unfortunately, newly launched themes often have few reviews, making it challenging to form a solid opinion about them. In such cases, it’s advisable to focus more on other decisive factors.
Developers’ Support
Developer support is crucial for anyone planning to use a theme long-term. Firstly, it concerns security. Hackers constantly seek vulnerabilities, and a theme that isn’t regularly updated likely has enough vulnerabilities to pose a continuous risk to your business.
Secondly, you may require assistance with using a feature or resolving unexpected issues. It’s reassuring to know that there’s someone available to help you address these issues promptly. The quality of customer support reflects how much a company values its clients.
Thirdly, changing a WordPress theme involves both financial and time investments. Ideally, you wouldn’t want to alter your website’s design unless it’s part of a planned overhaul. However, your online business needs to stay current with the latest technologies, and your theme should be updated accordingly by its developers.
Search Engine and Speed Optimization
No matter how feature-rich your selected theme is, refrain from purchasing it unless it’s search engine-friendly. Identifying search engine-optimized themes can be challenging for less experienced users, but there is a correlation between loading speed and search engine friendliness. In fact, loading speed alone impacts search rankings. Typically, the faster a theme loads, the more optimized it is for search engines.
Case Study – SuperbThemes
SuperbThemes are known for their lightning-fast, SEO-optimized WordPress themes that combine beauty with speed. These user-friendly themes feature one-click customization, allowing users to create stunning websites effortlessly and without any coding knowledge.
Budget
Luckily, the prices of WordPress themes are affordable for almost all kinds of online entrepreneurs. You can buy a top-class WordPress theme and get a one-year support for a few tens of US dollars. Alternatively, you may buy a subscription to all the themes of a professional seller for around $100.
Wrapping Up
You don’t need coding skills or high expertise to find the perfect WordPress theme for your business. It’s enough to be passionate about and willing to spend a few hours on this matter. The above pieces of advice are all you need to purchase a proper theme for your business.
