The IAB Europe Transparency & Consent framework, an initiative of IAB Tech Lab — a non-profit organization made up of digital publishers, ad-tech companies, marketers, and other companies involved in interactive marketing — gives users a convenient way to manage preferences and is quickly becoming industry standard.
We’ve worked hard to ensure that our Cookie Solution integrates seamlessly with this Framework, hereby giving you, our users, the additional option to easily enable and use it for your website and apps.
Enabling the framework is highly recommended for first-party publishers who work with third-party advertisers (i.e publishers who run ads on their website) as some advertising networks may limit access to their network if not implemented — which could a potentially decrease your ad revenue.
Read more about the framework and how to enable this feature here →
